James Corden May Be On The Verge Of A Billion-Dollar Cash Cow For CBS

CBS CorporationCBSCarpool Karaoke with Adele attracted more than 70 million views and features Corden driving around in England with the iconic singer. Corden's popular Carpool segments has also featured Justin Bieber (59.6 million views), One Direction (41 million) views and Iggy Azalea (24.8 million views). According to Ad Week, Corden's popularity and success in digital surpasses those of Jimmy Fallon and Jimmy Kimmel. In fact, the publication noted that building a "healthy" digital presence was a "big part" of CBS's plan from the beginning, especially as U.S. viewers were unfamiliar with the UK-born host who was best known for his work on BBC's "Gavin & Stacey" sitcom. CBS could cash in on the popularity of Corden's Karaoke segment through sponsorship and other partnerships, Ad Week suggested. According to Steve Kalb, a director of video investments at Mediahub, CBS can attract sponsors to the segment as advertisers "have a chance to be part of something that is growing in pop culture. The show is ready and willing to partner with a brand. "It's a very sponsorable bit, in that we have to take exteriors of the car in order to edit the piece," said executive producer Rob Crabbe.