Sony Computer Entertainment, Sony Network Entertainment Announce Formation of Sony Interactive Entertainment

Sony Computer Entertainment Inc. (SCE) and Sony Network Entertainment International LLC

announced the formation of Sony Interactive Entertainment LLC (SIE), a new company that joins the forces of all business units belonging to SCE and SNEI, be headquartered in San Mateo, California, the United States, while also establishing key global business operations in Tokyo and London, beginning Friday, April 1, 2016. "By integrating the strengths of PlayStation's hardware, software, content and network operations, SIE will become an even stronger entity, with a clear objective to further accelerate the growth of the PlayStation business," said Andrew House, President and Global CEO of Sony Computer Entertainment Inc. and Group Executive in charge of Network Entertainment of Sony Corporation. "Along with our business partners, SIE will develop pioneering services and products that will continue to inspire consumers' imaginations and lead the market. We will work hard to maximize corporate value by coordinating global business operations across San Mateo, Tokyo, and London by leveraging local expertise."