Coca-Cola Launches 'One Brand' Global Marketing Strategy

Today at an event in Paris, the Company's Chief Marketing Officer, Marcos de Quinto, revealed a new ‘One Brand' global marketing strategy that, for the first time ever, unites Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the iconic Coca-Cola brand positioning in one global creative campaign, "Taste the Feeling." The ‘One Brand' Strategy: Extends the global equity and iconic appeal of original Coca-Cola across the Trademark, uniting the Coca-Cola family under See full press release