Mobileye Shares Break Above Important $40 Level As GM Says Exploring Co.'s Advanced Mapping For OnStari

General Motors Company GM is at the forefront of vehicle technology and autonomous cars this year. The company just announced on Tuesday that it is looking into new mapping technology from Mobileye NV MBLY which leverages crowd-sourced real-time data collected by OnStar for precise localization and high-definition lane data that supports fully autonomous driving. The latest news caused both companies' shares to surge during pre-market hours on Tuesday. General Motors stock is trading up 0.33 percent at $32.37, while Mobileye is up 2.25 percent at $40.84. Autonomous driving is expected to take center stage in 2016. Co-founder, chairman and chief technical officer of Mobileye, Amnon Shashua stated, "Cameras are the most natural sensors for creating maps because they are already available in most new car models as part of the trend toward growing driver assistance deployment." In 2015, GM sold an estimated 3.3 million vehicles in the United States. in 2015. The company currently uses Mobileye software on cameras. The software is being implemented to support existing safety technologies such as GM's forward collision alert. GM last collaborated on camera technology with Mobileye back in 2007 with lane departure warning systems. Ultimately, the new service would deliver the understanding for self-driving cars of distinguishing between moving and stationary objects in real-time. "Creating and updating maps using on-board camera technology supplies the missing link between onboard sensing and the requirement for full redundancy to enable safe autonomous driving," said Shashua.
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