Wal-Mart Says 25M+ Customers Accessed Store Maps, Circular via Online, Mobile for Black Friday

Statement attributable to Steve Bratspies, chief merchandising officer, Walmart U.S. "Thanksgiving was an exciting day. It all started at midnight when we kicked off our Black Friday deals online. All day Thursday, Walmart stores bustled with shoppers coming to pick up last minute Thanksgiving meal fixings – pies, canned vegetables and sweet potatoes were among the top items. "Then, at 6:00 p.m., we turned on the Black Friday magic in stores. Customers were excited about the return of ‘one big Black Friday event.' It was simple and easy to shop, and customers took advantage of offers across channels. "We've said this