Bon-Ton Stock Continues Huge Runup Amid Cyber Monday Deal

The Thanksgiving shopping weekend is certainly giving shares of Bon-Ton Stores Inc BONT a big boost this week.

The retailer announced on Tuesday morning that it will extend its Cyber Monday sale to two day.s Deals will run on both Sunday and Monday. According to the company's press release, customers will received $50 off their $100 or more online purchases. Customers will also receive standard shipping with no minimum purchase if they use the promo code FREESHIP. Some the discounts range from 25 percent off jewelry to 70 percent off certain apparel.

Shares hit $2.49 on Monday morning and recently traded at $1.99, up 13 percent on the day. Shares are up about 30 percent over the last two trading sessions, but the stock has been hit hard in 2015.

Bon-Ton shares are down more than 70 percent year-to-date amid multiple disappointing earnings reports. In its most recent report, the company reported earnings of $(1.72) per share against $(0.52) estimates. Revenues for Q3 came in at $623 million versus $658 million estimates.

The company operates outlets such as Bon-Ton, Bergner's, Boston Store, Carson's, Elder-Beerman, Herberger's and Younkers stores.