ICYMI: Jack Ma Might Buy A Crucial, Yet Struggling Chinese Newspaper

Jack Ma, Alibaba's founder and Chairman, is eyeing a majority stake of South China Morning Post, a Hong Kong based newspaper whose relevance is being described by

Quartz

as "fading." Ma, along with Alibaba, have a history of acquiring media assets. Quartz noted that In March 2013, Alibaba acquired eBusiness Review (a Harvard Business review type publication), in 2014, the company acquired a 40 percent stake in Huxiu (a leading technology and business blog). In 2015, Alibaba invested $193 million in China Business Network (a Bloomberg-type financial news outlet), and most recently, the company partnered with Caixin (a financial magazine) to launch an online-only news provider. Ma's interest in media outlets is drawing parallels to Amazon's founder and CEO Jeff Bezos whose media assets include the Washington Post and an investment in Business Insider. China has been cracking down on independent news reporting outlets that aren't state sanctioned, leading to some confusion as to why Ma (and Alibaba) have a keen interest in the space. Commenting on the potential acquisition,

Brad Stone said that the move is in-line with Alibaba's "broader strategy" of "branching out into traditional commerce and media" outlets. "It's another way of expanding its empire," Stone added. "And really, there is a kind of confidence here, you might even call it arrogance, that Alibaba can come into some of these once glorified franchises and restore them to their former glory." Stone continued that Bezos' investments in media outlets may not have "paid off financially" but Amazon has been studying ways to use the Washington Post "strategically" and "for its own interest" – something which Alibaba is planning to similarly explore.