JD.com Announces Singles Day Orders +130% vs 2014

JD.com, Inc. JD today announced record-breaking one-day results from its November 11 Singles Day sale. The 24-hour sale, which saw the number of orders increase by 130%, and an increase in GMV of more than 140%, compared to last year, was the culmination of an 11-day sales event that began on November 1. With promotions across all categories beginning at midnight for the annual 24-hour event, JD.com saw its order volume yesterday exceed its full-day 2010 Singles Day total in just two minutes, its 2011 Singles Day total in 15 minutes and its 2012 figure in 36 minutes. At 4:54 am on 11/11, orders on JD.com had surpassed the total number of orders on Singles Day 2013 and just before noon, JD.com topped its total orders for Singles Day 2014. By 6:26 pm JD.com had received more orders than it had for the last five Singles Days combined. During the day, 74% of total orders were placed via mobile See full press release