JD.com Announces JV, Zitra, to Provide B2C Ecommerce Services for International Brands

JD.com, Inc. JD today announced the establishment of a joint venture (JV) to provide B2C ecommerce services for international brands on the JD.com platform. Based in Germany, the new JV, Zitra, will serve as an accelerator for international brands looking to expand their sales on JD.com's leading e-commerce marketplace by providing services including third party operation, marketing strategies, IT system handling, logistics and post-sale services. Hanjo Schneider, Member of the Executive Board of Otto Group said, "We are thrilled to enter into this partnership with JD.com to help foreign brands take advantage of the enormous demand for high-quality international products in China's e-commerce market. By providing an integrated e-commerce marketing solution, we look forward to helping international brands gain traction and accelerate their sales in China." Haoyu Shen, CEO of JD Mall, said, "As a leading global online retailer, Otto Group is the ideal partner to help more international brands reach consumers through marketing on the JD.com marketplace platform. We are seeing tremendous demand for imported products and this new venture will help further See full press release