Rentrak, Gower Street Analytics Partner on New Products for Global Movie Market

Rentrak RENT today announced it has entered into a partnership with Gower Street Analytics (GSA), a London-based movie analytics firm, to create products that will improve the efficiency of the global movie market through advanced data science and real-time movie measurement. The groundbreaking partnership will marry GSA's powerful array of technology-based forecasting engines to Rentrak's movie measurement information, giving media executives access to never-before available behavioral models to analyze strategy decisions based on sophisticated, analytics-driven information on audience behavior. The result will be products that help create better and faster decisions in a quickly changing competitive landscape. The first product to be introduced is a global distribution-planning tool that generates estimates for all titles with a planned release date, up to 18 months before their theatrical release, allowing distributors to optimize their release strategy and maximize slate box office performance. The second product is a screen booking optimization tool that will evaluate the performance of all possible booking scenarios, enabling exhibitors to generate optimal booking recommendations and maximize the weekly potential performance of each site. "By See full press release