Applied DNA Sciences Announces Certification of Creative Labels as Certified Print Partner

Applied DNA Sciences, Inc. APDN (Twitter: @APDN), a provider of DNA-based anti-counterfeiting technology, product genotyping and product authentication solutions, announced today the certification of Creative Labels Inc, in Gilroy, CA as a Certified Print Partner ready to provide its customers with unique botanical SigNature® DNA-based taggant labelling solutions. Creative Labels Inc. will participate in the APDN PartnerProtect™ Certified Partner Program, expanding APDN's reach into vertical markets with complementary, value-added solutions and services. Creative Labels certified a varnish host carrier for the APDN security platform of botanical DNA taggants and optical markers. They have also contracted with APDN to own their own unique botanical SigNature DNA identifier. This will allow them to help their customers protect their respective products with anti-counterfeiting technologies available from APDN, offering them an entry level opportunity to prove the value of this technology before developing their own SigNature DNA. And for those not ready to make changes to their main label, Creative Labels will offer a SigNature DNA Seal of Authenticity that cannot be duplicated. "Creative Label's customer driven focus, philosophy and their historical success providing many vertical markets labelling solutions makes them an ideal candidate to represent APDN. Creative Labels is the first participant in the PartnerProtect Certified Partner Program on the West Coast, and we look forward to helping them gain more market share and extend their value propositions to their customers," says Mike Messemer, Account Manager for Print and Packaging at APDN. Sandy Franzen, President of Creative Labels, says: "We are very excited about this partnership with Applied DNA Sciences, who have the credibility we were looking for. I was very impressed initially, and the more I learn, the more exciting it is. This will extend our security solutions to include a simple, yet precise forensic solution with the use of botanical DNA. The flexibility of the APDN science makes it possible for our customers to deploy these anti-counterfeiting measures across many different types of label substrates. Plus, the APDN in-field validation is a key component since our customers want to be able to identify products that include a SigNature DNA mark, as it travels down the supply chain."