Publicis Groupe Acquires The Creative Counsel Group

 has announced the acquisition of The Creative Counsel Group (TCC), the largest integrated below-the-line group of agencies in South-Africa, providing marketing and activation solutions to local and international clients. Founded in 2001 by co-founders and joint CEOs Ran Neu-Ner and Gil Oved, The Creative Counsel Group boasts over 1,500 talented employees and works with top national and international clients such as Unilever, Clover, Vodacom, Microsoft, Brandhouse and Tiger Brands. This acquisition will do more than simply boost Publicis Groupe's presence in South Africa; it will propel the Groupe far ahead of the competition in terms of the breadth and depth of its service offering in this market, across the entire value chain. TCC offers holistic services including creative, strategy and execution of go-to market strategies and activations, large-scale conferencing and events, mass-market insights and strategies, loyalty partnerships, merchandising and retail shopper marketing. Furthermore, the addition of TCC will specifically strengthen and complement Publicis Worldwide, offering more transformative experiences to clients and their brands through promotional and experiential capabilities at