Disguise and The LEGO Group Connect to Build Groundbreaking Line of Costumes

Loading...
Loading...
Disguise, Inc., the Halloween costume division of leading toy manufacturer, JAKKS Pacific, Inc.
JAKK
, announced today that it has secured a licensing agreement with the LEGO Group to "construct" children's Halloween costumes, role play and accessories based on popular LEGO® characters. The multi-year, multi-category agreement grants Disguise rights to distribute its LEGO licensed products across channels in North America, Europe, Korea and China. "The LEGO brand is full of aspirational characters that kids love and want to be. We are very excited to be partnering with the LEGO Group to design and create innovative costumes and accessories based on their inspirational and iconic characters," said Joe Anton, President of Disguise, Inc. "We are thrilled to be working with Disguise to produce official LEGO costumes. This is a great opportunity for us to enable children to truly become their favorite LEGO character and engage in their favorite LEGO play experience in a new way," says Andrea Ryder, Senior Director, Licensing, the LEGO Group. The LEGO costumes from Disguise are scheduled to be available at retailers in fall 2016.
Market News and Data brought to you by Benzinga APIs
Posted In: NewsPress Releases
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!

Loading...