Alibaba Group Announces Agreement With Kobe Bryant Co.

Alibaba Group Holding Limited

today announced an agreement with Kobe Inc., a newly formed company by the renowned basketball superstar Kobe Bryant. The Alibaba Group will release Kobe's recent video narrative, Kobe Bryant's Muse, exclusively through Tmall Magic Box on August 8, 2015. In addition, Alibaba Pictures, an affiliate of Alibaba Group, will work with Kobe Inc. to create a series of Kobe branded products and distribute them through Alibaba Group's popular retail platforms including Taobao Marketplace and Tmall.com, which are accessed by over 350 million active buyers throughout China. This is the latest of international retailers partnering exclusively with Alibaba Group to access Chinese consumers with their content, goods and services. The video