Apple VP Williams: 'The Car Is The Ultimate Mobile Device'
"The car is the ultimate mobile device," Apple Senior VP Jeff Williams said, according to Re/code.
Apple is rumored to have several hundred employees secretly at work on an Apple-branded electric vehicle, according to several reports that surfaced in February, citing informed but anonymous sources.
The company hasn't confirmed the project.
"We're exploring a lot of different markets," Williams told the conference, according to Re/code, which sponsored the event.
Williams said a decision to jump into new businesses isn't based on potential revenue growth, but rather on "which ones are ones where we think we can make a huge amount of difference," the outlet said.
Many observers regard an Apple-made automobile as extremely unlikely, according to the Financial Times, which noted the company lacks factories.
"It's one thing to draw pictures but it's a quantum leap to manufacture things," an industry executive told the British newspaper.
Apple currently offers CarPlay, which incorporates iPhone services like navigation, messaging and music into automobile dashboards.
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