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Cheetah Mobile Inc.
("Cheetah Mobile" or the "Company"), a leading mobile Internet company that
provides mission critical applications to help make the Internet and mobile
experience speedier, simpler, and safer for users worldwide, today announced
that it has signed a commercial agreement with Nanigans, Inc. ("Nanigans"), a
leading worldwide provider of social and mobile advertising software and
pioneer in advertising automation software. The commercial agreement comes in
conjunction with Cheetah Mobile's recent strategic investment as the lead
investor in Nanigans US$24 million Series B financing.
Pursuant to the commercial agreement between Cheetah Mobile and Nanigans,
Cheetah Mobile will be the exclusive partner of Nanigans in the Greater China
region to manage campaigns for advertisers using Nanigans advertising
automation software. In addition, Nanigans will be the exclusive third-party
advertising automation software provider used by Cheetah Mobile for
advertising spend in certain social and mobile apps, until the end of the term
of the commercial agreement. Furthermore, Nanigans currently plans to
integrate Cheetah Mobile's advertising inventory onto the Nanigans platform,
and the two companies will cooperate on co-marketing activities.
Mr. Sheng Fu, Chief Executive Officer of Cheetah Mobile, stated, "We are
pleased to announce this business partnership with Nanigans. Nanigans plays an
important role in the social and mobile advertising ecosystem, as evidenced by
its strong customer base. Investing in Nanigans advertising automation
software is a significant step for us, as we actively build up our advertising
platform and enhance our capabilities globally. We look forward to this deeper
cooperation with the Nanigans team and we are confident in our ability to
create the world's first-class tools for advertisers and publishers."
Ric Calvillo, co-founder and CEO of Nanigans, stated, "Asia Pacific is the
second largest digital ad market worldwide, with China representing more than
half of the region's spend, according to eMarketer.^* Cheetah Mobile, a
leading mobile Internet company in the region, shares Nanigans' commitment to
developing best-in-class technology and delivering true value to advertisers
worldwide. We look forward to this strategic partnership and using our
collective social and mobile expertise to enable more advertisers in Greater
China to benefit from our software."
Cheetah Mobile has been rapidly expanding its advertising efforts to
complement its industry-leading user base of more than 395 million mobile
monthly active users. The Company recently announced that it reached a
definitive agreement to acquire global mobile advertising network MobPartner.
Cheetah Mobile's partnership with and investment in Nanigans will accelerate
the Company's expansion efforts by unlocking the Chinese market for Nanigans,
improving advertising campaigns across social and mobile channels, and opening
up Cheetah Mobile's existing inventory to Nanigans' influential customer base.
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