SeatGeek Takes Comparison Shopping To The Theater

Comparison shopping websites have become a popular part of the travel industry as most travelers use sites like

to compare the prices of flights and hotels. However

SeatGeek

is taking that model and applying it to event ticket sales, and it appears to be working.

The company

$62 million worth of funding in order to continue expanding its app offering, which provides ticket sellers with a place to post their unsold tickets and gives people an easy way to find and purchase tickets to a chosen event. Unlike some of its competitors, SeatGeek won't allow private sellers to hawk tickets using its app. Instead, the company has formed partnerships with primary retailers as well as secondary sellers like Telecharge.com and Razorgator.

SeatGeek offers the public tickets to any event from music festivals to broadway shows to sports events; and is quickly gaining traction among smartphone users. The company's app has been downloaded over 3 million times and co-founder Jack Groetzinger said he plans to take the service international by 2016.

In an effort to stay ahead of the curve, SeatGeek's app is integrating

's

Apple Pay system into its payment options. By doing this, the company will allow iPhone users to buy tickets using their smartphone's fingerprint scanner to authorize the payment.

SeatGeek isn't the first company to give consumers the opportunity to bargain hunt for event tickets; Ticketmaster and Stubhub have been offering similar services for years. However SeatGeek is hoping to set itself apart by developing an easy-to-use, attractive app that customers can easily interact with. The company also boasts an "all-in pricing" scheme, meaning that all taxes and transaction fees are included in the displayed prices.