Amazon Takes On Google, Dropbox, Microsoft With Unlimited Storage Plans For Amazon Cloud Drive

Shares of Amazon.com, Inc. AMZN were slightly down on Thursday morning, after the company announced unlimited cloud storage with Amazon Cloud Drive. Customers can chose between an Unlimited Photos Plan or Unlimited Everything Plan and only pay one flat fee per year. To make the offer more appealing, Amazon is offering a free 3-month trial for any of both plans.

The Unlimited Photos Plan costs $11.99 per year, while the Unlimited Everything Plan is available for $59.99 per year.

“Most people have a lifetime of birthdays, vacations, holidays, and everyday moments stored across numerous devices. And, they don’t know how many gigabytes of storage they need to back all of them up,” said Josh Petersen, Director of Amazon Cloud Drive. “With the two new plans we are introducing today, customers don’t need to worry about storage space—they now have an affordable, secure solution to store unlimited amounts of photos, videos, movies, music, and files in one convenient place.”

It should be noted that Amazon has been trying to enter the storage game for a while now. Trying to take on Dropbox, Google Inc GOOG GOOGL and Microsoft Corporation MSFT, the e-commerce company had launched free, unlimited photo storage for Prime users last year. Now, they are making the unlimited storage available for anyone who is willing to pay for it, being “kind-of” the first to do so (the other aforementioned companies only offer unlimited storage to certain clients).