Re/code Sees Video On Facebook As 'Really Big'

Re/code’s Peter Kafka noted Wednesday that video on Facebook Inc FB is "really big."

According to the report, "Facebook users have been posting video more frequently over the last year. Video posts per user are up 75 percent around the world, and 94 percent in the U.S.

“Which means there’s more video in Facebook users’ News Feeds — the number of clips “from people and brands” is up 3.6x over the last year."

With the increase in video content, "if you’re a frequent user of Facebook, you’re a frequent viewer of videos on Facebook. More than 50 percent of people who use Facebook daily in the U.S. are watching at least one video per day.”

Kafka commented that the push for more video started in 2014 and that Facebook “is still trying to figure out exactly how it wants to distribute clips to its 1.3 billion users, and how advertisers and video makers should work with the service.”

Facebook closed at $76.15.