Amazon Primes Reports Record-Breaking Holiday Season

Amazon.com AMZN announced Friday morning that its 20th Holiday season was it's most successful to date with record growth seen in Amazon Prime. According to a company press release, more than 10 million new members worldwide tried Prime for the first time. Amazon stated that its Amazon Fire TV is the best-selling streaming media box on Amazon.com and that its Fire TV Stick, Fire HD 6 and Fire HD 7 were among the most wished for items on Amazon.com. Also, the company reported that its Fire tablet sales on Amazon.com rose three times year over year on Black Friday and Kindle e-readers sales on Black Friday grew four times year over year. Amazon also reported that nearly 60 percent of Amazon.com customers used mobile devices to shop during the Holiday season. Cyber Monday was the company's peak mobile shopping day while Black Friday demonstrated the most rapid growth in mobile shopping.