Trimble TRMB
announced today that it has acquired privately-held IRON Solutions, Inc. of
Franklin, Tenn.
IRON Solutions provides market information, analytics-based intelligence and a
cloud-based enterprise system to improve dealer and producer productivity.
Coupled with Trimble's Connected Farm™ solution, IRON Solutions will enable
improved real-time decisions for equipment fleets and more tightly link
equipment, seed and chemical dealers to the grower through its ERP/CRM
systems. Farmers, their equipment dealers and their agronomy advisors will now
have one Connected Farm platform for collaboration on key investment and
prescription decisions. IRON Solutions manages over 15 million data points
annually from over 1,200 manufacturers and over 2,200 retail sources
throughout North America.
Financial terms were not disclosed.
The Iron Solutions product portfolio includes:
o Equipment purchase optimization through IRON Guides, which tracks prices
of actual equipment sales transactions including specifications, options
and adjustments for condition and hours of use; IRON Builder, which
provides accurate and efficient pricing specifications that enable
original equipment manufacturers to better manage product configuration
and promotion for their dealers; and IRON Vector, advanced analytics for
benchmarking and forecasting equipment values across a wide variety of
specifications and economic conditions
o Dealership operation optimization through IRON HQ, a cloud-based
enterprise system for equipment dealers; and Precision HQ, a cloud-based
enterprise system for agriculture technology dealers
o Equipment resale optimization through IRON Search, a leading equipment
sales networked-marketplace for growers and equipment dealerships, which
draws over five million visitors each year
For the Grower
IRON Search is a leading online marketplace and trusted source for new and
used agricultural, industrial and outdoor power equipment. With it growers can
locate, evaluate and buy equipment online. Growers can also list their
equipment for sale for potential buyers to review within minutes. Using IRON
Search in combination with the Connected Farm Field application, growers will
be able to make more informed purchasing decisions, efficiently plan equipment
turns and manage the fleet to the unique agronomic requirements of each
farming operation.
For the Equipment and Ag Technology Dealer
IRON Solutions is the publisher of the Official Guide of farm equipment, which
is used widely across the industry as the trusted used equipment valuation
guide for tractors, combines and now over 4,000 makes and models of equipment
annually. IRON's suite of integrated market intelligence and enterprise
systems enable sales, parts, service, finance and operations teams to
collaborate and engage the grower in one mobile, cloud-based system.
By utilizing IRON Solutions services with Connected Farm's fleet productivity
and utilization applications dealers will be able to provide capabilities to
the grower such as diagnostics in order to efficiently schedule machinery
maintenance or optimizing the timing of the sale of equipment based on usage
and market conditions.
For the Agronomic Advisor
IRON solutions and Connected Farm together provide seed, fertilizer, and
chemical resellers a cloud-based ERP/CRM platform. This open flexible platform
enables their agronomists and crop advisors to track and manage their
customers' needs through varying farming prescriptions and growing cycle
conditions. The platform also provides agronomists and crop advisors with
access to a variety of tools such as the Connected Farm's Soil Information
System™ solution, PurePixel™ Precision Vegetation Health solution and
RainWave® Contour Map.
"With the acquisition of IRON Solutions, Trimble is empowering our dealers
with trusted technologies that employ best-in-class information, next
generation enterprise services and market analytics," said Joe Denniston, vice
president of Trimble's Agriculture Division. "The IRON Solutions information
together with Connected Farm will provide growers with a critical element in
understanding their equipment lifecycle, enabling them to more efficiently
manage their fleets."
"We are excited to be joining Trimble at a time of increased collaboration
between farmers, retailers and agronomists," said Darwin Melnyk, CEO of IRON
Solutions. "Our farm equipment, dealer and industry domain knowledge,
independence and trust combined with Trimble's leadership in agricultural
technology can enable a farmer and their service provider to better drive
efficiencies. In addition, by leveraging Trimble's global presence we will
work to extend the reach of our HQ product lines."
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