T-Mobile TMUS today announced its next industry-rocking Un-carrier™
move − eliminating the infuriating wireless industry practice of confiscating
unused data you've already paid for. With Un-carrier 8.0, high-speed data you
don't use each month automatically rolls into a personal Data Stash™ so you
can use it when you need it for up to a year. And, the best part is that Data
Stash is included at no extra charge for every single new and existing
T-Mobile customer – individual, family or business – on an eligible postpaid
Simple Choice plan who buys extra high-speed data for their smartphone or
tablet.
In addition, T-Mobile announced they will start every Data Stash with a
whopping 10 GB of 4G LTE data – for free. That's 10 GB of free data for every
line in the family on a qualifying plan. And on top of that, the Un-carrier
announced several major new milestones in the build-out of its Data Strong™
network.
“Can you imagine your gas station siphoning unused gas from your car each
month? The US wireless industry is even worse,” said John Legere, president
and CEO for T-Mobile. “Americans have been gamed by the carriers into buying
huge data plans – all to avoid getting screwed with overage penalties. Only to
find out they bought more than they need which is then confiscated by the
carrier. For the consumer it's lose, lose.
“That data is rightfully yours,” added Legere. “And, we're putting an end to
this appalling industry practice today. With Data Stash, when you buy
additional high-speed data, there's no need to lose what you don't use.”
With T-Mobile's Data Stash − the first such program from a national wireless
provider − you don't have to worry about buying extra high-speed data you'll
never use − or not having that data when you need it most. You've paid for it.
Now you can use it when you need it for up to a full year.
Starting in January 2015, Data Stash will be automatically available at no
extra charge to every T-Mobile customer – every individual, family and
business – with a postpaid Simple Choice plan who has purchased additional 4G
LTE data, 3GB or more for smartphones and 1 GB or more for tablets. And,
you'll start out with a Free Data Stash with up to 10 GB of 4G LTE data.
Once you've used up that Free Data Stash, any unused high speed data − rounded
up to the nearest megabyte – will start to roll into your Data Stash
automatically every month. And there's no limit to how much data you can
collect in your Data Stash. When you need extra high-speed data, you'll
automatically start tapping into your data deposits. Now, when you pay extra
for 4G LTE data, you won't lose data you don't use.
Businesses face the same challenges when it comes to the data guessing game –
just multiplied by the number of employees they have. Think it's hard choosing
how much data to buy for you and your family? Try figuring out how much to buy
for you and your 50 employees. More than a third of U.S. businesses on shared
data plans have been hit by punitive overage penalties, and others resort to
buying more data than they need – all just to avoid budget-busting overage
penalties at the end of the month.
“Like every Un-carrier move we make, Data Stash also came from listening to
customers,” added Legere. “This year on Twitter, customers asked the carriers
to create a program to roll data forward more than 40,000 times. So this isn't
rocket science. It's just that we seem to be the only company in this industry
that cares enough to listen. That's fine by me.”
T-Mobile's Data Strong Network Expansion
Data Stash is made possible by T-Mobile's unique Data Strong network design
which was purpose built for the data-intensive way people use smartphones and
tablets today. Today, after an epic year of network firsts and massive
advancements, the Un-carrier announced several major new milestones as it
continues to expand and enhance its network at an unprecedented pace:
* First, T-Mobile continues to grow its LTE footprint and now reaches more
people than ever before − 260 million Americans coast to coast, expanding
to reach an additional 10 million people in just the last 60 days.
* Second, on the heels of upgrading T-Mobile's network to its ultra-fast
Wideband LTE in New York, the Un-carrier now reaches 121 metropolitan
areas across the country with Wideband LTE, giving customers more capacity
and up to a 50 percent boost in speeds. Already, T-Mobile customers in the
NYC metro area have reported download speeds in excess of an unprecedented
100 Mbps.
* Finally, T-Mobile announced that it has deployed its newly acquired 700Mhz
spectrum in Cleveland, Colorado Springs, Minneapolis and Washington, D.C.
boosting network reach, improving in-building coverage and extending
coverage well beyond major population centers.
The Un-carrier expects to continue its rapid fire network improvements in 2015
and has already set a few resolutions for the New Year − like reaching 300
million people with T-Mobile's blazing-fast LTE network.
For more information on T-Mobile's network advancements this year, please read
this blog by T-Mobile CTO Neville Ray. For more information on T-Mobile's Data
Strong network, please visit www.t-mobile.com/DataStrong. For more information
about T-Mobile's Data Stash and other ground-breaking Un-carrier benefits,
please visit www.t-mobile.com/DataStash.
Qual'g postpaid service req'd. On-network data from past 12 mos carries to
next bill cycle. 200MB Free Data for Life & roaming allotments do not carry
over. Not avail. with Match Your Data offer or discounts. Data does not begin
carrying over until after free 10GB runs out. Free 10GB available until
12/31/15.
Market News and Data brought to you by Benzinga APIs© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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