Apple® and IBM today deliver the first wave of IBM MobileFirst for iOS
solutions in a new class of made-for-business apps and supporting cloud
services that bring IBM's big data and analytics capabilities to iPhone® and
iPad® users in the enterprise. IBM MobileFirst for iOS solutions are now
available to enterprise customers in banking, retail, insurance, financial
services, telecommunications and for governments and airlines, thanks to an
unprecedented collaboration between Apple and IBM. IBM clients today
announcing support for IBM MobileFirst for iOS solutions include: Citi, Air
Canada, Sprint and Banorte.
“What we're delivering aims directly at the new quest of business—smart
technologies that unlock new value at the intersection of big data and
individual engagement,” said Bridget van Kralingen, senior vice president, IBM
Global Business Services. “Our collaboration combines IBM's industry expertise
and unmatched position in enterprise computing, with Apple's legendary user
experience and excellence in product design to lift the performance of a new
generation of business professionals.”
“This is a big step for iPhone and iPad in the enterprise, and we can't wait
to see the exciting new ways organizations will put iOS devices to work,” said
Philip Schiller, Apple's senior vice president of Worldwide Marketing. “The
business world has gone mobile, and Apple and IBM are bringing together the
world's best technology with the smartest data and analytics to help
businesses redefine how work gets done.”
In targeting key opportunities and priorities within industries, IBM
MobileFirst for iOS apps take enterprise mobility a level deeper, helping
employees access their company's full capabilities wherever they interact with
clients—faster, easier and more securely than ever before.
Built exclusively for iPhone and iPad, IBM MobileFirst for iOS apps are
delivered in a secure environment, embedded with analytics and linked to core
enterprise processes. The apps can be customized for any organization and
easily deployed, managed and upgraded via cloud services from IBM specifically
for iOS devices, with security across the data, app and device. This first
suite of IBM MobileFirst for iOS solutions are now available across multiple
industries, with additional apps being continuously designed and developed:
* Plan Flight (Travel and Transportation) addresses the major expense of all
airlines—fuel—permitting pilots to view flight schedules, flight plans,
and crew manifests ahead of time, report issues in-flight to ground crews,
and make more informed decisions about discretionary fuel.
* Passenger+ (Travel and Transportation) empowers flight crews to offer an
unmatched level of personalized services to passengers in-flight—including
special offers, re-booking, and baggage information.
* Advise & Grow (Banking and Financial Markets) puts bankers on premise with
their small business clients, with secure authorization to access client
profiles and competitive analyses, gather analytics-driven insights to
make personalized recommendations, and complete secure transactions.
* Trusted Advice (Banking and Financial Markets) allows advisors to access
and manage client portfolios, gain insight from powerful predictive
analytics—in the client's kitchen or at the local coffee shop, rather than
the advisor's office—with full ability to test recommendations with
sophisticated modeling tools all the way to complete, secure transactions.
* Retention (Insurance) empowers agents with access to customers' profiles
and history, including an analytics-driven retention risk score as well as
smart alerts, reminders, and recommendations on next best steps and
facilitation of key transactions like collection of e-signatures and
premiums.
* Case Advice (Government) addresses the issue of workload and support among
caseworkers who are making critical decisions, one family or situation at
a time, on the go. The solution adjusts case priorities based on real-time
analytics-driven insights, and assesses risk based on predictive analysis.
* Incident Aware (Government) converts an iPhone into a vital crime
prevention asset, presenting law enforcement officers with real-time
access to maps and video-feeds of incident locations; information about
victim status, escalation risk, and crime history; and improved ability to
call for back-up and supporting services.
* Sales Assist (Retail) enables associates to connect with customer
profiles, make suggestions based on previous purchases and current
selections, check inventory, locate items in-store, and ship out-of-store
items.
* Pick & Pack (Retail) combines proximity-based technology with back-end
inventory systems for transformed order fulfillment.
* Expert Tech (Telecommunications) taps into native iOS capabilities
including FaceTime® for easy access to expertise and location services for
route optimization to deliver superior on-site service, more effective
issue resolution and productivity as well as improved customer
satisfaction.
“Mobile innovations are driving profound impact on how Citi delivers superior
client experiences, particularly those that extend our enterprise expertise
all the way to the point of customer contact,” said Heather Cox, Chief Client
Experience, Digital and Marketing Officer for Global Consumer Banking at Citi.
“There's terrific energy in our collaboration with IBM and Apple around the
goal of equipping our professionals with mobile capability that will create
new competitive advantage and enable us to re-imagine how we share our
knowledge to improve the quality of life for our clients.”
To supplement the IBM MobileFirst for iOS apps, the partnership between Apple
and IBM offers business customers additional levels of capability integrated
for enterprise mobility, including:
* Mobile Platform and Enterprise Integration—Leveraging IBM's global
industry consulting expertise, client experience design and enterprise
systems integration from analytics, workflow and cloud storage, to
fleet-scale device management, security and integration. Enhanced mobile
management includes a private app catalog, data and transaction security
services, and productivity suite for all IBM MobileFirst for iOS
solutions. In addition to on-premise software solutions, all these
services will be available on Bluemix—IBM's development platform on the
IBM Cloud Marketplace.
* Supply, activate and manage—Streamlined end-to-end procurement, deployment
and lifecycle management—at scale; along with cloud solutions for
enterprise security, device management, and data and process integration.
IBM Global Financing leasing options and services to allow organizations
to keep pace with latest device releases.
* AppleCare for the Enterprise—Providing IT departments and end users with
24/7 assistance for their devices from Apple's award-winning customer
support group, with on-site service delivered by IBM.
For more information regarding the new Apple and IBM solutions, please visit
www.ibm.com/mobilefirst/us/en/mobilefirst-for-ios.html or
www.apple.com/business/mobile-enterprise-apps/.
Market News and Data brought to you by Benzinga APIs© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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