Highlights From Starbucks' Ongoing Investor Day Presentation

Howard Schultz, CEO of Starbucks Corporation SBUX along with key executives detailed on Thursday during an Investor Day presentation how the company plans on growing its brand to $30 billion in annual revenue by fiscal 2019.

Below are some of the major highlights from the presentation:

Domestic Commentary

  • Starbucks plans on launching a mobile ordering system.
  • Starbucks plans on offering a delivery sense for dense urban office buildings.
  • Starbucks plans on doubling its U.S. food revenue to over $4 billion over the next five years.
  • Starbucks plans on expanding its lunch menu to attract diners.
  • Teavana store and tea bars are performing ahead of plan which is significant as tea could be a better business than coffee.
  • Starbucks expects its evenings experience concept (serving alcohol and food) to add $1 billion in revenue by the end of fiscal 2019.

International Commentary

  • Starbucks plans on doubling its store count in China to over 3,000 locations by 2019.
  • Starbucks has already opened 50 stores in India over the last two years.
  • Starbucks sees an “enormous” opportunity to build new stores globally.

Note: At the time of publication, the Investor Day conference was ongoing. Stay tuned for updates as they come in.

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