Statement attributable to
Imran Jooma, executive vice president, Sears Holdings:
"As holiday shopping season shifts into high gear, Sears and Kmart are
encouraged by the traffic we are seeing on our online platforms. Starting with
the early online availability of our Black Friday deals the day before
Thanksgiving, on Black Friday and into Cyber Monday and Week, our members are
taking advantage of our hottest deals."
"Clearly, holiday shopping – especially online this year – has become less a
one day make-or-break event and evolved into more of a multi-day happening.
It's a retail trend we anticipated and why we decided to officially declare it
'Cyber Week' for our members, giving them week-long specials, more convenience
in how they receive their purchases, and a reason to keep coming back to our
.com sites.
"Thus far, our home appliances, tools, outerwear, and consumer electronics
categories are seeing the most interest as members find amazing offers on
brand-name products from Kenmore, Craftsman, Metaphor, Samsung and more. Cyber
Week deals run through Sat. Dec. 6 at 11:59 p.m. on Sears.com/cyber and
Kmart.com/cyberweek.
"Mobile is also experiencing tremendous growth as our integrated retail
strategy gains traction, as we saw a significant increase in mobile site
visits and member engagements on Thanksgiving Day, Black Friday and through
the weekend.
"We're also excited about the member response to our unique online/in-store
collaboration between Sears and Kmart, in which members and customers can
avoid shipping and conveniently pick up their gifts at more than 1,800
locations, ready in five minutes or less. Multichannel transactions now
represent a majority of our overall transactions."
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