An Alibaba Group Holding Ltd BABA news and commentary site reported that Alibaba's U.S. shopping website is now mobile after introducing apps for iOS and Android.
According to the report, the "U.S. shopping website [11Main.com], [is the] Chinese e-commerce giant Alibaba Group’s first retail marketplace on foreign soil."
The report noted that "the 11 Main apps have been optimized for each platform and offer shoppers an on-the-go option for browsing the website’s curated collection of specialty shops and boutiques.
"The apps also integrate Apple’s recently announced ApplePay service, which allows shoppers to pay for purchases online or at brick-and-mortar stores. An iPad app will debut later this year."
Mike Effle, 11 Main president and general manager, said that "By providing consumers with a great mobile shopping experience on multiple platforms, we’re able to help our shop owners reach today’s mobile shopper in ways that were previously beyond their resources."
The report concluded by quoting Jim Wilkinson, senior vice president of international corporate affairs for Alibaba. In an interview with USA Today he said, "Our strategic priorities are to continue to maximize our growth with China's relatively under-penetrated online shopping population and to increase opportunities for merchants in the U.S. and internationally to sell their goods into China."
Alibaba traded at $119.15 in the premarket, up 0.82 percent; shares are up 8 percent over the last five trading sessions.
Since its IPO on September 22, the stock is up more than 25 percent.
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