Burger King Worldwide Inc BKW unveiled a "Black Burger" in Japan last week. The restaurant chain, which rejoined the Japanese marketplace in 2007 after a six-year hiatus, will sell two versions of the burger, the "Kuro Pearl" and the "Kuro Diamond."
According to Burger King, the Kuro Pearl will include black bread and cheese made with bamboo charcoal, along with a traditional patty, and sauce that incorporates the the use of squid ink. The Kuro Diamond will take it a step further and add traditional toppings into the mix.
Not surprisingly, the Internet's reaction to the burgers was mixed.
Some were ecstatic:
Others...not so much:
And a couple simply didn't know what to think:
Disclosure: At the time of this writing, the author had no position in the equities mentioned in this report.© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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