SodaStream Faces Pressure In The U.K. Following BDS Protest
The Jewish Chronicle report discusses the Palestinian civil society movement campaign Boycott, Divestment and Sanction (BDS) targeting Sodastream due to setbacks taking place in Britain from its West Bank production plant.
British retailer John Lewis announced its actions to pull Sodastream's products off its shelves following the news of BDS protests. The Jewish Chronicle stated action taken by John Lewis store locations could influence a decline in sales for the Israel-based beverage machine producer.
A U.K. SodaStream spokeswoman stated in a press release, "Following a two-year test period, the company has decided to focus its business efforts on other channels... [Sodastream] is on a high growth pattern, with over 20 percent year-on-year growth and rolling out to new retail stores across the country."
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