Keurig, Nestle To Partner On First 2-In-1 K-Cup
Shares of Keurig Green Mountain (NASDAQ: GMCR) are trending higher Tuesday after the company announced a partnership with Nestle.
Nestle and Keurig will be creating the first ever 2-in-1 K-Cups featuring Coffee-mate’s ground coffee and creamer. According to Nestle, 27 percent of Keurig-brewed coffee is already creamed with Coffee-mate brand creamer.
Rob Case, President of Nestle’s beverage division commented, “Coffee-mate’s partnership with Keurig is a natural fit since one-fourth of all Keurig users cream their coffee with Coffee-mate. We’re always looking at new, innovative ways to deliver convenience and enjoyment – by combining signature Coffee-mate creamer and roast & ground coffee into one single serve K-Cup® pack, Keurig consumers can have their perfect cup at the touch of a button.”
Shares of Keurig Green Mountain were last up 1.12 percent in the pre-market. The $126 level may be a small point of resistance; it corresponds with Monday’s high.
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