Facebook Introduces Bootcamp For Small Businesses
Facebook (NASDAQ: FB) is trying to forge stronger connections with small businesses by hosting workshops across the country.
According to the website, Facebook Fit will be a “bootcamp” for small businesses and will offer advice on marketing, legal services, finance management and more.
The focus will be on showing business owners how to find new customers by creating Facebook pages and buying advertisements that appear on the Facebook pages of individual users, COO Sheryl Sandberg told the Associated Press.
“They don't have enough customers. This is their No. 1 problem, and we can help them solve it,” she said.
Facebook is also working on affordable business products, according to the Associated Press, such as spending $10 to promote a post on other Facebook pages.
This is another step in Facebook's efforts to partner up with smaller entities in the business community. The social network is also trying to convince mobile app developers to work with Facebook to increase profits.
The Facebook Fit workshop options include how to use Facebook to both bring more people into a store and increase sales on a website. Facebook is partnering with Intuit Quickbooks, Square and LegalZoom, each of which will also offer workshops at the events. Featured speakers include Facebook's own Global Small Business team leader Dan Levy, USA Today columnist and entrepreneur Rhonda Abrams and Emmy award-winning television and radio host Mario Armstrong.
The ticketing process is even being handled by a small business. SplashThat is a project management platform for creating websites for events. The software startup is based in New York and has been around since 2011.
Tickets for each event are $25, but attendees will receive $50 in Facebook Ad credits.
The workshops will take place June 3 in New York, June 19 in Miami, July 10 in Chicago, July 24 in Austin and August 5 in Facebook's own home of Menlo Park, California.
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