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"I don't know if [Amazon is] there yet, but in terms of the path that they're going, I don't know that Netflix will have any kind of content advantage over Amazon," Andre Swanston, co-founder and CEO of Tru Optik, told Benzinga."Now Amazon has its own hardware and there are just other perks. I don't know that Netflix's main advantage anymore is that they just have content. There's going to be a content war, which is pretty obvious, between Amazon and Netflix."
Swanston, whose company provides real-time and predictive audience intelligence for the media, entertainment and advertising industries, also spoke about other potential competitors, such as Yahoo and Microsoft. "Even Sony Crackle is developing a lot more original content now," said Swanston. "It's a free solution that's ad-based, and it's available everywhere -- every game system, every smart TV.""In terms of availability, it'll be interesting to see as they do more original content and put a bigger budget into that, and with the fact that it's free with few ads… I've watched two-hour movies on there with five ads. Who cares? Only five ads!"
Disclosure: At the time of this writing, Louis Bedigian had no position in the equities mentioned in this report.© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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