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Weekly Highlights: iPhone 6 Production, Fire TV Announcement, Google Troubles And More

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Another week, another batch of rumors relating to Apple's (NASDAQ: AAPL) long-awaited iPhone upgrade.

Not to be outdone, Amazon (NASDAQ: AMZN) finally put its own rumors to rest and unveiled its first set-top box.

Unfortunately, not many analysts were eager to talk about it. And one analyst who did was not very impressed.

Google (NASDAQ: GOOG) found trouble in trying to trademark the name of its augmented reality glasses.

And WhatsApp could have had an IPO… if Facebook (NASDAQ: FB) hadn't purchased the company first.

Disclosure: At the time of this writing, Louis Bedigian had no position in the equities mentioned in this slideshow.

Posted-In: Amazon Amazon Prime Fire TV iPhone 6News Rumors Success Stories Tech Best of Benzinga

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    iPhone 6 Production Inches Closer

    iPhone 6 Production Inches Closer

    One key iPhone 6 component could go into production very soon.

    The device has not been officially unveiled, but the word on the street is that a number of suppliers -- including Sharp and Japan Display -- are getting ready to start producing screens for the new device.

    Production could begin early next month.

    Image Source: Wikimedia Commons
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    Amazon Unveiled Its First Set-Top Box…

    Amazon Unveiled Its First Set-Top Box…

    Amazon Prime got a boost of publicity this week when Amazon introduced its first set-top box, Fire TV.

    Small, compact and three times more powerful than an Apple TV, Fire TV is a familiar device with one very unique feature: voice search.

    It also features Android game support, which could help it stand out from the crowd.

    Image Source: Wikimedia Commons
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    …But It Was a "Nonevent" For Gamers

    …But It Was a "Nonevent" For Gamers

    Fire TV may be capable of playing games, including those developed by well-known companies like Electronic Arts and Ubisoft.

    But Wedbush analyst Michael Pachter was not impressed.

    "It's a faster Roku box for the same price," he told Benzinga.

    "Not enough 'must have' features to justify a switch, [and] the game content is a nonevent."

    Image Source: Wikimedia Commons
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    Where Were The Analysts?

    Where Were The Analysts?

    Fire TV received a lot of attention from the press, but there were an unusual number of important industry watchers who didn't seem to take notice.

    In the hours after the Amazon event, three different analysts told Benzinga that they had not yet looked at the Fire TV.

    If this had been an Apple device, it would have been a whole other story.

    Image Source: Wikimedia Commons
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    Google's Trademark Troubles

    Google's Trademark Troubles

    Can a search engine giant trademark any word it wants?

    Google thought so, and set out to prove it when it requested a trademark for its augmented reality project.

    That request has not been fulfilled, however, indicating that other companies may be able to use the "Glass" name.

    Image Source: Wikimedia Commons
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    What Could Have Been For WhatsApp

    What Could Have Been For WhatsApp

    WhatsApp, the multi-billion-dollar startup that Facebook recently acquired, could have had an IPO.

    "Just like Facebook could go public, WhatsApp could [have gone] public," Guy Turner, Managing Director at Hyde Park Venture Partners, told Benzinga.

    "There's no reason it couldn't go public. Whether it was immediately viable, I don't know.

    "I don't know how much revenue they were doing and I don't know if they were effectively driving recurring revenue or if they had a high churn rate -- all these kinds of things that you would consider.

    "But it seems [that] in the long run, it could [have been] viable if they continue to grow fast, etc."

    Image Source: Wikimedia Commons
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