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UPDATE: Re/Max Up 4% Following Upgrade by Morgan Stanley

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In a report released Monday by Morgan Stanley, analyst Vikram Malhorta upgraded Re/Max (NYSE: RMAX) from Equal-Weight to Overweight, keeping price target at $36.

The report highlighted an increase in US agent growth for the upcoming year as a reason for the change. In a survey conducted by Morgan Stanley, Re/Max is considered a top choice for unaffiliated agents looking to switch firms. Malhorta also noted, "We are more confident in the RMAX value proposition as agents pick brand, operational independence and the potential to do more transactions as key reasons for switching."

RMAX previously closed at $29.93 and opened at $31.04 Monday morning.

Latest Ratings for RMAX

DateFirmActionFromTo
Jan 2015Bank of AmericaDowngradesBuyNeutral
Jan 2015JMP SecuritiesDowngradesMarket PerformMarket Underperform
Dec 2014Morgan StanleyMaintainsOverweight

View More Analyst Ratings for RMAX
View the Latest Analyst Ratings

Posted-In: Morgan Stanley Vikram MalhortaUpgrades Price Target Analyst Ratings

 

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