Market Overview

Babies"R"Us Announces Strategic Partnership With TheBump.com

Babies"R"Us®, the nation's leading dedicated juvenile products retailer announced today that it has entered into a strategic partnership with TheBump.com, a leading pregnancy and parenting website that offers advice, ideas, resources and support to first-time parents as they navigate pregnancy. Used by more than 18 million parents to date, the Babies"R"Us Registry will now be available to a new, expanded audience of moms-to-be who can create and share their registry directly from TheBump.com via its Gift Registry Center. With more than 5 million monthly unique visitors toTheBump.com, moms-to-be visit the Gift Registry Center for advice on where to register. In addition, the patented registry search tool on TheBump.com allows friends and family to easily find Babies"R"Us registrants' lists and buy them a gift. The partnership will continue to evolve and develop over time. 

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Posted-In: News Guidance Contracts Management Global

 

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