Krispy Kreme to Open First Doughnut Shop in Taiwan
Krispy Kreme (NYSE: KKD) announced today that it plans to open its first store in Taiwan on Thursday December 12, 2013. The new store will be the first of 10 planned Krispy Kreme stores in Taiwan over the next five years by Krispy Kreme's new franchise partner, Huan Hsin Co., Ltd.
"We are excited to partner with Huan Hsin Co., Ltd. in bringing the world famous Krispy Kreme taste and experience to the people of Taiwan," said Jeff Welch, Krispy Kreme President — International. "Their significant retail food experience, strong knowledge of the Taiwanese consumer, and passion for hospitality are key assets as they bring the melt-in-your-mouth Krispy Kreme experience to the market. We are excited to see the strong reaction of the Taiwanese consumer to our pre-opening activities and look forward to joining Hung Chun Hsu and Cheng Chien Hsu, the principals of Huan Hsin Co., Ltd. as they turn on the Krispy Kreme Hot Doughnuts Now® sign in Taiwan for the first time this Thursday."
Located in Taipei's cosmopolitan financial district of Xinyi, Krispy Kreme's new