SouFun to Launch Financial Services Channel on December 16

SouFun Holdings Ltd.

announced today that its financial services platform "SouFun Financial Services Channel" will be up and running on the 16th of this month. "SouFun Financial Services Channel" will focus on bringing third party financial products and services to SouFun's rapidly increasing home buying members, SouFun certified agents across major cities of China, and developers and home improvement products and services providers. SouFun is also working with qualified financial institutions to launch joint financial products specifically catered to SouFun's members and clients nationwide. In the longer run, SouFun will develop its own financial products pending on China's regulations to support its full-service eco-system of "everything home online." "SouFun has accumulated over 15 million registered home buying members, over 500,000 certified active agents who are helping property buyers and sellers, plus more than 10,000 developer and home improvement clients. SouFun has been increasingly approached by them for dedicated financial products and services including home mortgage, home insurance, escrow equivalent service, bridge loan, consumption loan, and home equity loan," said Vincent Mo, Executive Chairman of SouFun. "By providing financial products and services to our members and clients,