Best Buy BBY announced today it is introducing a number of "Doorbuster" deals
starting on Friday, Nov. 22, ahead of its highly anticipated Thanksgiving and
Black Friday deals (6 p.m., and midnight on Thanksgiving, and at 10 a.m., on
Black Friday), providing consumers the opportunity to shop early and often at
Best Buy.
In addition, because consumers may wonder whether a product they buy today
might go down in price later in the Holiday Season, Best Buy is announcing its
Holiday Low Price Guarantee that will run through Christmas Eve. Starting
today, any customer who buys an item from Best Buy and then finds a lower
price from a major competitor - or if we lower our own price - will be
eligible for a price match and a refund for the difference, through December
24, 2013. The policy excludes the time period from Thanksgiving Day through
Cyber Monday.
Beyond the company's Low Price Guarantee, Best Buy also offers two important
opportunities for customers to lower the price on new products. First,
customers can trade in some of their used electronics, including cell phones,
tablets and gaming consoles, and receive credit to be used on a new purchase.
Second, anyone using their My Best Buy credit card can earn up to 6 percent in
rewards value.
This re-affirmation of Best Buy's price competitiveness strategy was
previously laid out during the company's recent earnings call. As part of this
strategy, the Holiday Low Price Guarantee matches deals offered by
competitors, with the goal of removing price and timing as concerns for
Holiday shoppers.
Consumers now have an opportunity to look beyond the price tag to other
factors that can affect where and when they shop - factors including
assortment, advice, convenience and service.
During the last year, Best Buy has been working hard to strengthen the unique
benefits it has to offer. For example:
Best Buy has the largest selection of consumer electronics and services in the
United States for consumers to see and try in store before they make a
purchase.
For example, in tablets - one of the hottest gifts this year - Best Buy is the
only place where you can physically see, touch, compare and buy all five top
tablet brands: Apple, Google, Kindle, Microsoft and Samsung. In addition, Best
Buy has worked with key vendors to bring to market "Only@Best Buy" products
with unique features and benefits.
Assortment is important but so is availability. On any given day, Best Buy
believes customers will have the best chance of finding the products they want
at its stores or on BestBuy.com.
In addition, convenience matters a great deal this time of year. 70 percent
of Americans live within 15 minutes of a Best Buy store and BestBuy.com, of
course, is open 24 hours a day. Buy something online and shoppers can pick it
up in a nearby store - often in an hour or less - or, for purchases over $25,
have it shipped for free.
The Best Buy associates offer unbiased and informed advice for the person who
wants help before they buy. The company's "Blue Shirts" do not work on
commission and the company has further invested in training its sales force.
In addition, BestBuy.com offers product buying guides and customer reviews -
all with the goal of helping the customer find the right product.
And customers can benefit from the support and services provided by Geek
Squad, in Best Buy's stores, remotely, or in their home.
Examples of pre-Black Friday deals offered by Best Buy beginning on Friday,
Nov. 22 include:
o A Vizio 50-inch TV is on sale for $449.99 after $200 savings.
o A 32-inch Toshiba TV is on sale for 199.99.
o Customers who purchase a fourth generation Apple iPad with Retina Display
will receive a free $75 Best Buy gift card.
o A Toshiba laptop will be available for $299.
o The Samsung Galaxy S3 16 GB phone is free with two-year activation on
AT&T, Sprint and Verizon, for both new and upgrade customers.
The sale runs through Saturday, Nov. 23.
Additional deals will be announced and made available daily throughout the
holiday season.
Details on Best Buy's Holiday Low Price Guarantee can be found at:
www.bby.com/holidaylowpricegurantee
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