Market Overview

SodaStream Launches Ocean Spray Co-Branded Flavors

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SodaStream is helping consumers ring in the season with the merriest of berries—cranberries that is! Today the leading manufacturer and distributor of home carbonation beverage systems announced the launch of three new flavors co-branded with Ocean Spray®, in advance of the most popular cranberry time of the year. And who…;SodaStream is helping consumers ring in the season with the merriest of berries—cranberries that is! Today the leading manufacturer and distributor of home carbonation beverage systems announced the launch of three new flavors co-branded with Ocean Spray®, in advance of the most popular cranberry time of the year. And who better to introduce this dazzling new trio to consumers than the funny and familiar Ocean Spray® Veteran and Rookie Growers. Visit http://www.youtube.com/watch?v=oEisS1116zs to get a sneak peek at the new advertisement, which kicks off a fully integrated marketing campaign including advertising, print and social media.

Made exclusively for the SodaStream home soda making system, the Cranberry, Cranberry Raspberry and Cranberry Grape flavors are a good source of Vitamin C and help bring festive, fizzy refreshment to consumers that are using SodaStream, the simple and affordable home soda maker that turns tap water into soda instantly, without the need for batteries or electricity.

"Ocean Spray® Cranberry Juice Drinks have been a natural mixer with sparkling water for years, and now consumers can enjoy

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