Market Overview

Jetset Travelworld, Orbitz Worldwide Announce Strategic Alliance

Jetset Travelworld Limited (ASX: JET) and Orbitz Worldwide (NYSE: OWW) are pleased to announce the signing of a ten-year Strategic Alliance Agreement, which provides the Jetset Travelworld Group (JTG) with access to Orbitz Worldwide's proven global technology platform to power its new online offering, helloworld.com.au. LEADING ONLINE OFFERING Rob Gurney, JTG CEO, says that the long term strategic alliance between JTG and Orbitz Worldwide will bring world-class technology and content to the Australian market. "Our alliance with Orbitz Worldwide is a key component in helloworld's multichannel strategy. helloworld.com.au will provide customers with access to a new, best-in-class online shopping and booking experience, backed by Orbitz Worldwide's proven global technology," says Mr Gurney. "helloworld.com.au will feature a comprehensive range of air, land, cruise and car options at launch. The site will launch in late 2013 and will continue to evolve throughout 2014, with mobile applications, travel insurance and dynamic packaging functionality to be introduced in the coming months," adds Mr Gurney. MULTICHANNEL STRATEGY Mr Gurney says helloworld will allow customers to search and transact via the channel they find most convenient and

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Posted-In: News Guidance Offerings Contracts Management M&A Global

 

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