Netflix Announces New Design
Netflix (NASDAQ: NFLX) today launched a radically new look that makes Netflix on TVs a much richer and more immersive experience.
The new design was created specifically for the big screen, featuring multiple cinematic images for each title along with a new, snappy description and more personalized detail on why Netflix suggests it. In a Netflix first, the new TV experience rolls out simultaneously across multiple devices that deliver Netflix to a TV screen, accounting for the majority of all Netflix viewing hours on televisions.
"Our members collectively watch more than a billion hours of Netflix a month, most of that is on a TV," said Netflix Chief Product Officer Neil Hunt. "This is the biggest change to the Netflix experience on televisions in our history, making it even easier to find something great to watch on Netflix, bringing our members many more hours of Netflix enjoyment on their TVs."
The new TV experience is delivered by a new Netflix software platform that runs