Shortly before he passed, Steve Jobs gave the world the ultimate "One more thing..."
"It will have the simplest user interface you could imagine," Jobs told Isaacson. "I finally cracked it."
But unfortunately for Apple, the company still can't seem to find the secret decoder ring that Jobs used to crack that code.
"To offer truly unique product differentiation that would allow Apple to capture market share from existing smart TV brands, they would need to either deliver some exclusive source of content that the other brands cannot, such as a la carte pay-TV channels, or proprietary content not available on other devices," Gagnon writes. "Neither of these is easy to achieve, and our sources indicate this is one of the principle reasons for the delay in the project."
"I told Steve, 'You know more than me about 99% of things but I know more about the television business,'" Moonves said.
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