The chipmaker has been looking to sell the unit, as it has not committed to making significant programming investments or announce any major TV programming partners. Verizon Communications VZ was also reported to be interested in acquiring Intel's project.
Intel had hoped to expand its product offering by creating new ways of delivering content powered by its chips. The company hired Erik Huggers, a former Microsoft MSFT and British Broadcasting executive to run its digital media operations in 2011. Huggers is credited with creating the BBC iPlayer.
Intel's product, OnCue, is designed to give customers access to content across TV sets, smartphones and mobile devices. The device is described by Market News and Data brought to you by Benzinga APIs© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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