Pandora Brings Millions Of Songs To Google Chromecast (GOOG, P)
The $35 HDMI stick, known as Chromecast, launched with only a handful of apps when it was released earlier this year. By inking a deal with Pandora, Chromecast users will now be able to stream millions of songs to their TV.
"Our mission is to provide the best personalized radio experience to our listeners, anytime, anywhere," Tom Conrad, Pandora's Pandora Chief Technology Officer and EVP of Product, said in a company release. "More than one-third of radio listening takes place in the home and we are continually innovating and investing in new platforms that help us seamlessly deliver access to Pandora across a broad range of connected devices.
"By integrating Google Cast technology into our mobile apps, users now have another easy access point to a better listening experience from the biggest screen in their living room."
Related: Is Google Chromecast Going Global?
Earlier this month, AllThingsD's Peter Kafka predicted that Pandora would be one of the next apps to arrive on Chromecast.
Kafka thinks that it is "reasonable" to expect Time Warner (NYSE: TWX) to bring HBO Go to Chromecast in the near future.
According to ReadWrite, Google is single-handedly responsible for the slow app rollout. The search engine giant is reluctant to support the official launch of too many apps on Chromecast.
This is similar to the strategy that Apple (NASDAQ: AAPL) has taken with its iDevices, but is notably different from Google's attitude toward Android. Nearly any app can be developed for Google's mobile OS. But only four distinct apps -- Pandora, Hulu, YouTube and Netflix (NASDAQ: NFLX) -- are currently available for Chromecast.
There are two additional apps -- Google Play TV & Movies and Google Play Music -- but those are not the services that most users crave.
Disclosure: At the time of this writing, Louis Bedigian had no position in the equities mentioned in this report.
Louis Bedigian is the Senior Tech Analyst and Features Writer of Benzinga. You can reach him at louis(at)benzingapro(dot)com. Follow him @LouisBedigianBZ
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