Scientific Games Extends Contract with Ladbrokes
Scientific Games Corporation (NASDAQ: SGMS) announced today that its SG Gaming U.K. division has successfully extended its contract with major U.K. bookmaker Ladbrokes to be the sole provider of server-based gaming machines to its U.K. estate of nearly 2,250 shops through March 31, 2019. Under the terms of the contract, SG Gaming U.K. will be responsible for the supply and service of gaming machines, including the provision of approximately 9,000 of SG Gaming's new and advanced Clarity gaming machines with additional touch screens and improved customer relationship management (CRM) capabilities, which are expected to be installed during the first half of 2014.
"By renewing the contract early, Ladbrokes has demonstrated its commitment to the products and services provided by SG Gaming, including our renowned operational support," said Phil Horne, Group Managing Director of SG Gaming U.K. "Since partnering with Ladbrokes in 2010, SG Gaming's innovative content and Vision cabinet have helped drive Ladbrokes' gaming machine revenue to new levels. We've built a strong relationship with their team and look forward to continuing to help Ladbrokes grow revenue. We're providing an innovative new gaming machine developed exclusively for Ladbrokes, along with leading-edge content and the