Comcast, NBCUniversal, Twitter Form Social TV Strategic Partnership

Comcast Corporation

, NBCUniversal and Twitter today announced a strategic partnership to more directly connect the millions of Twitter users with television viewing. In the first step of the partnership, Comcast engineers created a new feature called “See It” that will give millions of Xfinity TV customers the ability to instantly access TV shows, movies and sports directly from a Tweet. See It will debut in November with shows from NBCUniversal's networks. 'See It' Enables Users to Watch, Record and Set Reminders from The Voice's Twitter Card (Photo: Business Wire) The companies also announced an advertising partnership with NBCUniversal in Twitter's Amplify program which drives awareness of TV programs by embedding