Market Overview

Comcast, NBCUniversal, Twitter Form Social TV Strategic Partnership

Comcast Corporation (NASDAQ: CMCSA), NBCUniversal and Twitter
today announced a strategic partnership to more directly connect the
millions of Twitter users with television viewing. In the first step of
the partnership, Comcast engineers created a new feature called “See It”
that will give millions of Xfinity TV customers the ability to instantly
access TV shows, movies and sports directly from a Tweet. See
It will debut in November with shows from NBCUniversal's
networks.

'See It' Enables Users to Watch, Record and Set Reminders from The Voice's Twitter Card (Photo: Business Wire)

The companies also announced an advertising partnership with
NBCUniversal in Twitter's Amplify program which drives awareness of TV
programs by embedding

See full press release

Posted-In: News Contracts

 

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