Amazon Launches 'Login and Pay with Amazon'
Today, Amazon (NASDAQ: AMZN) released a new service that streamlines
how customers transact with online merchants. Login
and Pay with Amazon allows participating companies to empower
customers to go from browsing to buying in just a few clicks using their
Amazon account information.
“Amazon has more than 215 million active customer accounts,” said Tom
Taylor, Vice President, Amazon Payments. “Login and Pay with Amazon
enables companies to make millions of our customers their customers by
inviting online shoppers with Amazon credentials to access their account
information safely and securely with a single login.”
Companies encourage their customers to create an online account in order
to offer a personalized