Mondelez Enters Netherlands, Australia, Spain Markets
Mondelez International, the world's second largest coffee company, will expand its global coffee footprint, entering the Dutch and Australian markets through the CARTE NOIRE and VELOURS NOIR brands. In addition, the company will further expand its new Nespresso®-compatible espresso capsule offering to Spain.
In the Netherlands, Mondelez International will launch a full range of coffee products, including roast & ground, wholebeans, pods and Nespresso®1-compatible espresso capsules under the VELOURS NOIR brand, part of the fast-growing CARTE NOIRE brand. The company has partnered with the leading retailer Albert Heijn, and the full range will be available from Oct. 7, 2013. The Netherlands represents a significant opportunity for Mondelez International and ranks second globally in the amount of coffee cups drunk per capita, with a coffee market in retail worth €739 million per annum.
In addition, Mondelez International's coffee products will go on sale in Australia for the first time under the CARTE NOIRE brand. The Australian coffee market is estimated to be worth AU$875 million. CARTE NOIRE products will include its MILLICANO Wholebean Instant and premium freeze-dried ranges.
"Our decision to expand into Australia and the Netherlands underlines our ambition to grow our share