Nielsen, Revionics Announce Global Strategic Alliance
Revionics, Inc., the leading provider of End-to-End Merchandise Optimization solutions, and Nielsen Holdings, N.V. (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, have signed a multi-year global strategic alliance agreement which will integrate Nielsen Pricing Insights with Revionics Life Cycle Price Optimization solutions. The alliance brings together best-in-class competitive market insights with proven demand-based science and predictive analytics to help retailers quickly make data-driven pricing changes at enterprise scale to capitalize on competitive marketplace conditions.
“Our combined solutions enable retailers to answer critical questions such as the competitive position of their prices to the market, what is the price elasticity of the market, what profit opportunities exist with their pricing strategy, are they growing market share with their price and promotional strategies,” stated James Dodge, Vice President, Retail Consulting & Analytics, Nielsen. “Providing answers to these questions empowers retailers to enhance competitiveness and profitability.”
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