Clear Channel Media & Entertainment and Warner Music Group Corp. (WMG) today
announced a landmark partnership aligning the two companies' interests in
driving digital growth, increasing radio listenership, breaking new music and
creating new marketing opportunities for established artists. The agreement is
the first wide-ranging strategic alliance between a major music company and
Clear Channel.
Through this transformative alliance, WMG will share in revenue from all
platforms and gain unprecedented opportunities to promote the music of its
emerging and established artists across all of Clear Channel's unmatched
multi-platform assets, including:
* Clear Channel's 850 radio stations nationwide; 243 million monthly
broadcast radio users; more than 20,000 nationwide events; 60 million
monthly uniques across its digital properties; its iHeartRadio theaters;
and the 143 million person monthly reach of its outdoor assets;
* Programs to dedicate commercial time specifically to launch new music by
providing new song exposure through both an enhanced and a first-ever
guaranteed and prioritized version of Clear Channel's Artist Integration
Program (AIP), which will deliver carefully timed and continuing
promotion;
* Major nationally televised events, including the Jingle Ball annual
holiday concerts, the iHeartRadio Music Festival, iHeartRadio Ultimate
Pool Party events, iHeartRadio Album Release Parties, and more;
* Special programs using Clear Channel's digital footprint, including its
digital simulcast, digital-only stations and custom stations, as well as
special audio and video content, programming and promotions; and
* New targeted user interfaces in digital that make it easier for consumers
to buy music when they hear it – building on radio's role as the #1 way
people discover music, and driving the conversion of interest in new music
directly to sales.
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