Concurrent Wins US Patent for Targeted Video Advertising in Electronic Program Guides

Concurrent CCUR, a global leader in multi-screen video delivery and media data intelligence solutions, today announced it has been awarded U.S. Patent No. 8,522,268 entitled Method and Apparatus for Creating a Targeted Integrated Image. The patent defines a process for creating and incorporating personalized streaming video and images into a subscriber's electronic program guide (EPG) for the purposes of advertisement. The patented process uses consumer viewing and purchasing habits, as well as menu navigation information, to determine which advertisements are most suitable. The mechanism incorporates the selected advertisements into the user interface of the EPG and presents the associated streaming video or still images as an integrated element of the user interface, for example a picture-in-picture window.